Privacy Policy

1. Introduction

1.1 Welcome to the NiuTVMall.com platform, operated by NiuTV App and its affiliates (collectively referred to as “NiuTVMall,” “the Company,” “we,” or “our”). At NiuTVMall, we prioritize operating in full compliance with applicable data privacy laws and regulations (collectively referred to as “Privacy Laws”). We are committed to protecting the privacy and rights of all users of NiuTVMall.com and its associated mobile applications (collectively, “the Platform”). This Privacy Policy explains how we collect, use, disclose, and manage the personal information you share with us while ensuring it is consistent with our responsibilities under the law. Please read this policy carefully before using our Platform and services.

1.2 Personal information refers to any data, whether true or not, that can identify an individual or be linked to an identifiable individual. Examples include names, identification numbers, and contact details.

1.3 By using NiuTVMall services, creating an account, accessing the Platform, or otherwise interacting with us, you acknowledge and agree to the practices, requirements, and policies outlined herein. If you disagree with how your personal information is used as described in this Privacy Policy, please discontinue use of the Platform. Any changes to this Privacy Policy will be communicated via updates on the Platform. Continued use of the Platform or services after such changes signifies your consent to the updated policy.

1.4 This Policy is intended to supplement, not replace, other notices, terms, or agreements related to the collection, storage, use, or processing of personal data, except where expressly overridden.

1.5 Unless explicitly excluded, this Privacy Policy applies to all users of the Platform, including both buyers and sellers.

2. When Do We Collect Personal Information?

2.1 We may collect your personal information in the following scenarios:

• When you register for or use services on the Platform, or create an account with us.
• When you submit online or physical forms to us, such as applications related to our products or services.
• When you sign agreements, provide documents, or share data during interactions with us or when using our products and services.
• When you communicate with us through phone (including recorded calls), email, social media, in-person meetings, or other means.
• When you interact with the Platform through electronic services, including but not limited to cookies.
• When you connect your NiuTVMall account to your social media or third-party accounts through integration features.
• If you participate in transactions, feedback collection, or contests.

This list is not exhaustive but provides common scenarios where your data may be collected.

2.2 We may also gather data from affiliates, business partners (e.g., logistics or financial providers), public records, and other sources.

2.3 If you provide personal data about others (e.g., family members), you represent and warrant that you have their consent to share this information in compliance with our Policy.

3. What Personal Data Does NiuTVMall Collect?

3.1 We collect personal data as needed to deliver our services, including but not limited to:

• Name, email address, and contact details.
• Billing/shipping address or locations.
• Payment details (e.g., bank account information).
• Gender, birth date, and other demographic data.
• Device-related information for accessing the Platform.
• Interactions with connected accounts and social networks.
• Preferences for receiving marketing materials and feedback.
• Usage logs, transaction histories, and location data.

3.2 You agree not to provide false or misleading information during registration or interactions. If your data changes, you also agree to update us promptly.

3.3 If you use social media accounts to register or link them to NiuTVMall, we may access the information shared per those platforms’ policies.

3.4 If you object to certain data collection practices, please notify us in writing. Refusing to share specific types of data may limit your use of certain features, like location-based services.

4. How Does NiuTVMall Safeguard and Store Data?

4.1 We employ various security measures to protect your personal data from unauthorized access. Only authorized personnel are granted access to secured networks.

4.2 Data will only be retained as long as necessary for legal or business obligations. Once data retention goals are fulfilled, we will safely delete, destroy, or anonymize your data unless retention is required under applicable laws.

5. Will NiuTVMall Share My Data with Third Parties?

5.1 We may share your data with third parties for specific purposes related to the services we offer. These may include:

• Subsidiaries, affiliates, and related companies.
• Buyers or sellers involved in transactions you conduct on the Platform.
• Service providers who support operations like logistics, financial services, or marketing.
• Government authorities or regulatory bodies.
• Parties involved in business transfers, sales, mergers, or reorganizations involving NiuTVMall assets.

5.2 Aggregated, anonymized data may be shared with advertising or analytical partners.

5.3 We adhere to Privacy Laws that allow data processing without explicit consent in specific circumstances, such as complying with legal obligations.

6. Information Collected by Third Parties

6.1 NiuTVMall uses Google Analytics, which employs cookies to help us understand Platform usage. Data processed via Google Analytics may include your IP address and browsing behavior, which is stored on Google’s U.S.-based servers. For more details, refer to Google’s Privacy Policy.

6.2 Occasionally, third-party applications integrated within our services may collect or access your personal data. NiuTVMall does not control these providers, so please review their respective privacy settings extensively.

7. Questions or Concerns?

If you have questions about this Privacy Policy, please contact us at niutvmall@gmail.com.